Marketing Muse

Welcome to Marketing Muse, the place where I can write about my observations, opinions and suggestions on topics related to marketing, advertising, public relations and event management. I invite you to join me in friendly conversation and debate. If you have a topic you would like to discuss or a related question, please email me at brian@btkmarketing.com.

Tuesday, April 7, 2009

Twitter Tips for Business Tweets

"Twitter is quirky and annoying." Okay, I said it. But it's a necessary annoyance that businesses of all kinds are welcoming i...

Thursday, April 2, 2009

Thriving In Tough Times

Why is it that some companies thrive during a recession and others fail? Perhaps its attitude or the ability of some businesses to monitor t...

Marketing your own business. Should You?

"The business owner that does his own marketing has a fool for a client." Okay, that's not exactly how the saying goes. But t...

Tuesday, March 31, 2009

Exhibiting Your Business

You have a chance to put your business on display at a small business trade show or networking event. If you choose to participate as an exh...

Saturday, March 28, 2009

To Exhibit or Not to Exhibit? That is the question?

This past week, I attended a new "networking" event that debuted in Indianapolis. The purpose of this event was to give business o...

Monday, February 23, 2009

Don't let economy turn you into a "binge marketer".

"Binge marketing". It's a term that is bantered around in marketing circles. Simply put, binge marketing occurs when a company...

Saturday, February 7, 2009

Admitting What We Don't Know About Marketing

Face it. We're stumped. Marketing our businesses in today's economy is a challenge and a mystery. And it's time that we all admi...

View web version

About Me

Brian Koning: I am the owner of BTK & Associates, a marketing consulting firm located in Carmel, Indiana. After 25+ years in sales, marketing, advertising and public relations, I'd like to think that I know what I'm talking about. I've been a copy writer, graphic designer, illustrator, and publication design artist. I've sold products door to door, worked in retail sales, telemarketed, sold radio & print advertising, and peddled lemonade on the corner when I was a kid. As my marketing career progressed, I strategized, planned, budgeted, executed and measured results. And, I've owned several small businesses - losing my shirt on one. My passion is helping businesses stand out in a crowd. My goal is to help companies plan and implement successful marketing and sales strategies.

View my complete profile

Powered by Blogger.